Balancing Campaigns in your Global and Local Markets

Global marketing of a product does not mean that the product is just marketed to the global market – the local market must be considered and maintained at the same time. It is just as important to understand the needs of your local market as the global one and develop a suitable approach to the […]

Tourism Translation has Gone Global!

It would seem very surprising if tourist operators did not consider translating their publicity materials into other languages as tourism today is a truly globalized market. People don’t want to miss out on what the world has to offer so by hook or by crook they will get to those tourist destinations that intrigue them, […]

What Translation Services Should a Global Marketer Look for?

Business is getting ever more global, or at least the prospect of increasing a business’s potential market is tempting more and more businesses outside of their usual marketplace. This is fine when the new market understands the language used by that business, but usually, this is not the case and expansion involves translating all marketing […]

Swedish is One of the Official Languages in Finland

In Finland, most people speak Finnish and English but there is another language called “Finland Swedish” that is also spoken. While the majority of Finnish citizens speak Finnish as a first language, a significant minority also speak a dialect of Swedish, either as a first or second language. Most Finnish people, like many Scandinavians, have […]

Why Would a Professional Translator Crave Being an Expert?

Why does anyone want to become an expert – not just those who are professional translators? There are 3 simple reasons for the desire to become an expert 1. To be accorded status in the eyes of colleagues; 2. To be paid the best possible rate for their expertise; 3. To gain access to and […]

How a NAATI Translator can Help Your Business Grow Overseas

If you run a business which makes or sells a product or provides a distribution network for products that either originate overseas or are to be sold overseas, you will need to use a translator at some time or other. A NAATI translation is one that has been approved to undertake accurate translations that any […]

Finding the NAATI Translator you Want at the Right Price

In Australia, you can generally be certain that a NAATI translator meets exacting standards of translation quality, but not all NAATI translators or translation service providers who employ NAATI accredited translators may suit your requirements. So how do you find the translator you want at the right price? You will be most likely to choose […]

How to Select the Right Translation Service

Finding a suitable translation service to translate your correspondence or documents can be a confusing process. In theory, every translation service should be able to provide a similar level of expertise, but in practice this is rarely the case, and it pays to do some research before you finally commit your documents to a particular […]

5 Tips for Effective Language Translation

Effective language translation needs to be a lot more than just translating a body of text word for word. The translator needs to understand the culture of the two languages and its nuances as well as straightforward conversion of vocabulary. Here are 5 tips which are part of any good translation service.

NAATI Translation Helps the CSIRO’s Research Efforts

Australia changed the way it managed skilled migration a few years ago, making it easier in some ways to attract skilled workers in a number of occupations where there was an existing skill shortage. Some of the overseas migrants come for a year or two then return to their own countries, others love the life […]