Is Your App Christmas Ready?

Last Updated On: December 19, 2022 by The Migration Translators

If you are an app developer or someone who is selling your products through an app that you have released or is already available you should make sure that it is up to the challenge of meeting the heavy demands of the pre-Christmas season. This time of the year and often the immediate week or so afterward is usually one of the busiest times of the year for sales for any retail business. In fact, for some businesses, it’s a make-or-break period.

Getting your app ready means making sure it is also app-optimized, app localised, and available to more than those who speak the same language as you. Do you know a good app translator? If you don’t and want to reach more than the limited market who is comfortable with just your language it may be time to get looking.

Apps are out for just about everything these days and they are part of Christmas gift-giving. Can’t think of what you can get for your nephew or niece who is going to turn up for a Christmas get-together. Give them an app! When that happens all over the Christmas-celebrating world (2.5 billion people worldwide) that means a tremendous opportunity for your business. As long as people around the world can understand the app that relates to your business, of course.

Getting your app translated by a professional translator means more than just literal translation from one language into another. You will want to be a bit more creative and sensitive to other cultures and their geography than that. If you are an app creator in the U.S., for instance, but wish to sell your app in India or Malaysia (yes there are many people in those two countries that celebrate Christmas, even if they are not necessarily Christians), there may be a value in stressing a tropical theme. Christmas in Kuala Lumpur or Kerala can be a sweaty business, but consumers will switch on to anything that they relate to best and that might not be snowmen and reindeer!

Similarly, many people around the world relate more to the Christian, religious message of Christmas, so an irreverent, secular-seeming Christmas app might not go down too well in places like Greece, Italy, or Spain.

Here are some more ideas to get your app “Christmas Ready”

• Analyze your competitors and their offers

As a smart app developer and entrepreneur, you will be aware of your competitors. Do you know what they are intending to do with their app marketing for the Christmas period? If you don’t then it’s high time you did a bit of snooping. You don’t want to come out with a new version of your own app which is too similar to a competitor’s app. 

• Add seasonal keywords, Christmas deals, and sales

By adding seasonal keywords and Christmas and New Year-oriented deals in your festive season app, you are more likely to grab the attention of gift buyers. Apps are a popular present at Christmas, but a new app or an updated app with a Christmas message has a competitive edge over one that doesn’t mention Christmas at all.

• Customize the app for the festive season

Customizing an existing app for the festive season basically means creating a modified version of an existing mobile app with Christmas and New Year themes. This is the easiest and least time-consuming way of re-marketing an app that has already been on sale. Remember, apps are hot items for gifts at Christmas, and often people who buy them as gifts don’t always know much about them. It’s the Christmas app ‘gift wrapping’ that can help sell your apps to these potential customers.

• Make sure you submit your Christmas app & updates in time.

Ideally, you should be thinking about how to modify your apps or develop shovel-ready Christmas ones well before people start thinking about Christmas gift purchasing. It can take time to do the research and modify or update apps. 

• Invest in app localisation

As with any other translation, there are good translators and bad translators, and if you want your app to succeed and send business your way it pays to find a professional app translator who has the ability to think about the market it is intended to reach and twist the app’s message and instructions to suit.

Localisation is an extension of translation in which the translator has additional skills which ensure that the language used in translation fits the intended audience. The localisation expert has an in-depth understanding of the cultural nuances and preferences of the target app market.