The Legal Perils of Cheap, Inadequate Translations
Manufacturers who produce cheap, copied merchandise don’t usually invest much in professional language translations but they still run the risk of being sued if instructions are misinterpreted and a customer is injured.
Investing in Quality Language Translation Services
For a business to accurately get their product information translated a well-qualified and certified reputable or professional language translation service in Australia can offer a NAATI translation service which is the accreditation given to approved translation companies in Australia. This includes professional translation services that offer specialized legal and medical translators who know how to use the different vocabulary required for these disciplines as well as providing industrial, academic, and technical translators.
The Significance of Accurate Language Translation
Providing an accurate language translation is of great importance for a business to be effective in its promotional campaigns and it ensures that errors are avoided and communication is clear.
Demand Proof of Competence
What you must do is ask your chosen translator to provide proof of their competence in the language or languages that you wish to market your product. This means in Australia asking for NAATI credentials provides quality assurance. You should also ask how the translation company ensures that the translation provided is of indisputable quality. You may have to pay a little more for that quality assurance but it’s worth it if it means your business grows as you are able to reach more customers.
Preserving Your Reputation in the Global Market
If it’s your first step into the global world you want to ensure you look good. The best way to mar your reputation as a provider of a product is to get the product specs poorly translated by using an unreliable online machine translator so that your target audience has virtually no idea what your product is. You have to have some certainty that your chosen language translator doesn’t let you down and this can be difficult, particularly if you have no knowledge of your targeted languages.
Seeking Quality Assurance
This is where a country like Australia can provide quality assurance because they provide NAATI accreditation for those translation companies that reach the required standard. You have to research in your own country for translation companies that have been accredited in a similar way to translation services in Australia so that you have peace of mind that your product message comes across effectively.