The Role of Korean Translators in Ensuring Effective Global Business Communication

South Korea is a modern, affluent, industrialized society. There is a huge Korean market with massive potential for continued growth in trade with the outside world. The major obstacle for Korean and foreign businesses is the fact that Koreans speak Korean, a language that is hard for non-Koreans to learn and understand, making effective business […]
The Challenges and Opportunities for NAATI Translators in the Era of Globalisation

Although the pace of globalization slowed somewhat during the pandemic, the pre-Covid rate has now resumed. People and their businesses and organizations are communicating as never before. The main obstacle remains the numerous language barriers. The translation industry is intimately tied to the need to communicate across the language divide, presenting opportunities and challenges along […]
Why Translate Podcasts?Why You Should Translate Your Podcast?

What is a podcast and how does it work? A podcast is an audio recording that is available for interested people to listen to at their time of choosing. Typically, these days, podcasts are recorded by news media, government agencies, non-governmental organizations, and businesses and made available via a link on a website. The fact […]
The Importance of Cultural Sensitivity in Translation

One of the drawbacks of computer-based translation programs that the translation industry is repeatedly pointing out is that it totally lacks any ability to integrate cultural sensitivity into their software. Well, that could all change of course in the future, but at present, if you are looking for a translation service for whatever it is […]
Why Social Media Translation Can Help Your Business

Social media seems to have become so omnipresent these days that businesses have had to adapt their marketing strategies to target customers who use social media more than they might use what might have been used more in the past like newspaper and magazine ads, billboards, and TV and radio ads. Social media content that […]
What are the Best Languages to Learn for Your Career?

Learning a second language varies from something which is absolutely essential (and often second nature, something that seems as straightforward as learning one’s own native, or parental, language) to something which is totally unimportant, or just a nice-to-have. In many parts of the world, people just have to learn more than one language, because the […]
Tips for Localising Slogans and Brand Names

Companies typically try and develop a brand name or slogan which they think will be instantly recognised by consumers of their product. The proof of the pudding is when a customer reaches for a tin, jar, packet or appliance simply because it has brand recognition. Many well known companies have brand names and use slogans […]
Why Translate Infographics?

What are infographics? Infographics have become an indispensable addition to information sharing by individuals, businesses, not-for-profit organisations, and government departments. They combine images, video content, text, and data in an easy-to-consume and understand the component of a website, social media site, or another form of digital communication. Because the world is becoming increasingly globalized, infographics […]
Why are Transcription Services Important for Many Businesses?

What is business transcription? Business transcription is a simple way of describing the variety of ways that transcription can and does help businesses function. Transcription is the conversion of speech into text. It may be direct, i.e. the conversion takes place just as someone speaks, or can be done later after a recording of the […]
Why Learn Thai? 5 Great Reasons Why It’s Worth Learning the Thai Language

The Thai language is the official language of Thailand and so used in everyday use by around 69 million people in this southeastern Asian nation. Thai is actually the most common dialect used by people in eastern and central Thailand. There are many different dialects of Thai as well as languages used by ethnic minorities […]