Increase Your Pay Per Click Sessions Through Language Localisation

Pay Per Click (PPC) translation is one-way companies test out new market opportunities overseas. SEO is another strategy used, but it can amount to a lot of money being spent. PPC can also be a successful strategy, enabling the business to rise in the search engine rankings relatively quickly. In order to be successful globally, […]

10 Good Reasons for Learning French

Why the French Language is Important Today You might not realize this, but French is spoken in places that are across the other side of the world from France. In fact, French is spoken in 5 continents by 220 million or more speakers. The OIF, which is the international organization for French-speaking countries, has 88 […]

What are Translation Plugins and How Are They Helpful?

When you are developing a website for all to see you look at a number of important features, such as content, SEO, optimisation, responsiveness and marketing. There is more to presenting a website than that as you have to think about who you expect to browse your website. If you are intending upon including overseas […]

Translation Industry Trends 2009 vs 2019

One thing is certain and that is that the role of translation has brought a greater ability for effective communication to take place around the world. It transforms borders between countries, permits more successful trade and allows freer movement of people to places previously unknown to them. Overall though, despite the gains for the translation […]

$400, 000 Raised For the Bible to be Translated Into 16 Countries’ Sign Languages

Just recently, thousands of Christian students and their leaders attended a Christian conference in the USA which raised $400,000 to help in the translation of the Bible into non-standard sign languages in parts of the world that have had little exposure to Christianity. The gatherings took place in three U.S. cities which were Dallas, Washington […]

Why Humour is so Difficult to Translate

Defining Humour A good but simple definition of humour is something that causes others to laugh or feel amused. However, what could make one person laugh may not make another person laugh. This has to be taken into account when translating humour. The difficulty with the definition of humour is its subjectivity. Many authors at […]

The Unspoken Languages of the World

Surely, the term “unspoken language” is a misnomer? How can people speak with each other without speaking? The seeming contradiction lies in the fact that the word “language” means more than just the spoken word. Well before our ancestors ever developed the intellectual capacity through neural development to speak using words and sentences, early humans, […]

Cultural Traditions Around the World Giving People a Sense of Identity

What Cultural Traditions Mean Culture, like language, defines a human population. It fosters a sense of identity in the same way as language does. If you can speak the same language as others, you generally share many of their cultural traditions. Today, many of these distinctive cultural traditions are changing fast, taken over by a […]

How Do Babies Learn a Language Well Enough to Speak It?

It often seems galling to those of us adults who are struggling to learn a new language to acknowledge just how easily human babies learn a language well enough to speak it. They don’t go to school to learn how to speak. They don’t read books or use Google. They don’t go to evening classes […]

What Sort of Influence Does Culture Have on TV Commercials?

Some people might think that TV programmes and the commercials that almost universally fund them are on the road to extinction, replaced by online entertainment, news and information reporting, and advertising. However, this doesn’t seem to be the case. TV viewing is, if anything, even more, important than ever before. That means that advertising in […]