Exploring the Diversity of German Dialects

Introduction Like many modern languages, German is a synthesis of older dialects that were spoken in the past in what is now geographically and politically regarded as Germany, together with surrounding European territories where speakers of one dialect of German or another still live. What makes German dialects so interesting is that even today these […]

The Importance of Driver’s License Translation for International Students in Australia

Driver’s License Translation

International students are attracted to Australia because of the first-class tertiary courses available. International students in Australia may spend 6 months, a year, or several years in the country and may work part-time to help pay for the cost of accommodation and food. International students will find that Australia is not an easy place to […]

Important Things to Know about Audio Localisation

Audio Localisation

What is audio localisation? Audio localisation is the most effective way of selling a product to international customers. It is when audio multimedia is modified to suit a target audience who speaks another dialect or language. Audio localisation content today is the preferred content by customers seeking information about services and products they may wish […]

Why Email Marketing Needs Translating?

Translating Business Emails

The main aim of having an email marketing strategy is: for a better understanding of your customer; to improve customer engagement; to increase customer loyalty; to save money;  to boost sales. One of the hardest challenges today of running a business is developing the most effective marketing strategy so that you can compete successfully with […]

The Global Translation Industry: How it is Changing

The Global Translation Industry

Translators are professionals who convert text from one language to another. The demand for translators parallels the original emergence of text as a form of human communication and the growth in the need for human communication in text form. As the demand for professional translators grew over the centuries, there developed a translation industry. All […]

What are the Benefits of Subtitles and Subtitle Translation?

subtitle translation

Videos, whether they are documentaries, dramas, or other genres of films are popular forms of entertainment around the world. Of course, they mix audio content with video content, which can pose problems for some viewers. Deaf people, for example, only see the video content and miss out on the audio content. Viewers who do not […]

The Benefits of Content Localisation for International Audience Engagement

Audio Localisation

Businesses that have substantial international penetration have to get on top of language barriers and cultural nuances to be sure of success. When marketing their products, whether this is via their websites, or through more traditional advertising, there are key benefits of content localization if there is going to be any expectation of international audience […]

How Translation Services Drive Customer Engagement and Retention for Startups

Translation Services Drive Customer Engagement and Retention for Startups

Is your startup aimed at a multilingual market? Many startups fail to realize that their potential market size can be considerably magnified by taking advantage of a multilingual and often multicultural environment. Multilingualism and multiculturalism aren’t just an international context, but a national one, too. Many countries in the twenty-first century have multilingual and multicultural […]

The Growing Importance of Video Translation in the Digital Era

video translation

The digital era has seen huge changes in the way people communicate. For one thing, people are communicating like never before with other people all around the world. Businesses are promoting their products and services all around the world, too, and looking for translators to do the necessary work needed so that potential customers understand […]

Unveiling the Key Differences Between Brazilian and European Portuguese

Key Differences Between Brazilian and European Portuguese

About 300 million people around the world speak Portuguese, a language that originated in a relatively small southwestern European country. The population of Portugal today is only just over 10 million, greatly exceeded by the 200 million Portuguese speakers in Brazil as well as another 60 million more in parts of Africa and the Portuguese-speaking […]